THE SEIMEI RITUAL

A better everyday shower.

Meet your new shower essential. A Japanese-made exfoliating towel designed for balanced exfoliation, rich lather, and effortless back reach.

Discover the towel

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Balanced
exfoliation

Rich
lather

Easy
back reach

Erin holding the charcoal-grey SEIMEI exfoliating shower towel while enjoying a bath

CRAFTED WITHcareIN JAPAN

THE DAILY ESSENTIALMade in Japan.Extra-long. Dual-texture.
Thoughtfully woven.

MEET THE DAILY ESSENTIAL

The towel that makes a shower feel different.

One thoughtfully made towel, many little upgrades. Meet SEIMEI — an extra-long exfoliating shower towel designed to balance a comfortable body scrub with rich, easy lather.

47.2 x 11.8 in 120 x 30 cm EXTRA-LONG DESIGN

100% nylon LIGHTWEIGHT &
QUICK-DRYING

Explore the towel

SEIMEI exfoliating shower towel and retail pouch arranged on warm terracotta bathroom tiles — SEIMEI EXFOLIATING SHOWER TOWEL MADE IN JAPAN

A CLOSER COMPARISON

See the difference.

Drag the handle to compare both views.

WHY SEIMEI

Little details. Big difference.

Four thoughtful features working together to elevate the everyday.

A close-up of the actual SEIMEI double-textured woven nylon fabric

HOW TO USE

A little ritual, just for you.

Keep it simple: wet, lather, glide and rinse. A small change to your everyday shower.

SEIMEI towel with rich body wash lather during a gentle scrub

01 / PREPARE

Wet & lather.

Wet the towel, add your favorite body wash and work into a rich lather.

SEIMEI extra-long shower towel being stretched across the back in a bathroom

02 / SCRUB

Glide with ease.

Use light pressure over the body, or hold both ends to reach your back comfortably.

Charcoal SEIMEI towel hanging on a bathroom towel rail after use

03 / FINISH

Rinse & hang.

Rinse thoroughly, squeeze out excess water and hang to dry between uses.

YOUR RITUAL, YOUR WAY

One towel. Everyday possibilities.

A closer look at comfortable body care.

01 / 04

A gentle scrub. A smoother feel.

It's not just a shower. It's your moment.

DISCOVER SEIMEI

Two films. One ritual.

Feel the everyday ritual — then discover the Japanese inspiration behind it.

OUR STORY ·MADE IN JAPAN

Inspired by Japan. Made for everyday.

Mount Fuji and a pagoda framed by cherry blossoms in Japan — JAPAN · OUR INSPIRATION

Made in Japan
Kiryu, Japan

01 / OUR ORIGIN

From Japan to your home.

Inspired by Japanese textile heritage. Made in Japan to bring a little more care to your daily shower.

SEIMEI draws inspiration from Japanese textile heritage and a simple belief: daily routines deserve thoughtful design.

02 / BEHIND THE TOWEL

People behind the process.

Meet the people behind the towel. Their work brings care and attention to an everyday essential.

Japanese factory machinery weaving the towel fabric — FROM THREAD TO TEXTURE

A worker inspecting and folding dark towels in the Japanese factory — CARE IN THE PROCESS

03 / THE DETAILS

Thoughtful in every detail.

Anthracite woven fabric samples considered for the SEIMEI shower towel

From fabric samples to anthracite: a considered shade for a towel that feels at home in your bathroom.

Made in Japan, our signature dual-texture towel brings balanced exfoliation, rich lather and comfortable back reach together in one understated essential.

04 / OUR NAME

Life. Clarity.
Everyday care.

Inspired by the meanings behind SEIMEI — “life” and “pure and clear” — we make room for care in everyday life.

生命Life清明Pure and clear

05 / OUR PURPOSE

Care that fits
your day.

A small daily ritual. A moment to refresh, reconnect, and make a little time for yourself. Feel restored.

Meet SEIMEI →

A CLOSER LOOK

The details of everyday care.

Shop the ritual

GOOD TO KNOW

A few things worth knowing.

Thoughtful answers for a more comfortable shower.

Is SEIMEI gentle enough for everyday use?

It is designed for balanced, gentle-to-medium body exfoliation. Start with light pressure and adjust to your comfort. Avoid use on the face, broken skin or particularly sensitive areas.

Can I reach my back with this towel?

Yes. At 120 × 30 cm (47.2 × 11.8 in), it is long enough to hold both ends for comfortable back reach.

How should I care for it?

Rinse after use, gently squeeze out excess water and hang to dry in a well-ventilated place. Follow the care instructions on the package.

Where is the towel made?

SEIMEI's exfoliating shower towel is made in Japan from 100% nylon.

What does the texture feel like?

The flexible dual-texture weave gives a gentle-to-medium body scrub. Start with light pressure and adjust to your comfort.

What comes in the pouch?

One SEIMEI exfoliating shower towel, made in Japan from 100% nylon. Each quantity selected is one towel in its own pouch.

Can I use it on my face?

SEIMEI is designed for body use. Avoid the face, broken skin and irritated or particularly sensitive areas.

Can I put it in the washing machine?

Follow the care instructions on your package. For everyday care, rinse thoroughly, gently squeeze out excess water and hang in a well-ventilated place. Contact us before using a washing machine if you are unsure.

When should I replace my towel?

Replace it when you notice significant fraying, damage, a change in texture, or persistent odor after proper cleaning and drying. Useful life varies with use and care.

How do I place my order?

Choose your quantity and purchase preference here, then select Shop on Amazon. Choose the same options on Amazon and review final prices, coupon eligibility, delivery and returns before placing your order. Selections on this website do not create an Amazon cart or subscription.

Still have questions? Contact us by email or social media.

YOUR NEXT SHOWER STARTS HERE

A small upgrade. A daily pleasure.

Extra-long reach. Balanced exfoliation. Rich lather. Discover the towel designed for a better everyday shower.